Magenta. RGBA is (1, 0, 1, 1).

	// Assign a magenta color to this transform's material
	transform.renderer.material.color = Color.magenta;

using UnityEngine;
using System.Collections;

public class Example : MonoBehaviour {
    void Example() {
        transform.renderer.material.color = Color.magenta;
    }
}

import UnityEngine
import System.Collections

public class Example(MonoBehaviour):

	def Example() as void:
		transform.renderer.material.color = Color.magenta