IAP 推荐 (Promotions) 使用广告位 (Placements) 来吸引目标玩家以根据其独特情况精准投放量身定制的购买机会。推荐 (Promotion) 包括三个方面:
从开发者控制面板 (Developer Dashboard) 中专门创建并管理__推荐 (Promotions)__。
从开发者控制面板 (Developer Dashboard) 的 Operate 页面创建__内购推荐 (IAP Promotions)__。当前操作的项目会出现在左上角。要创建推荐,请执行以下操作:
1.从左侧导航栏中选择 Monetization > IAP Promotions。此处会显示所有的现有推荐 (Promotions)。
2.单击右上角的 ADD NEW PROMOTION 按钮。
3.输入推荐名称 (Promotion Name),然后选择 SAVE AND CONTINUE 以进行配置。
在配置过程中的任何时候,都可以使用创建时间轴来选择要配置的步骤。
单击创建时间轴的第二步 (Select Product ID(s)) 可将__商品 (Products)__ 包含在__推荐 (Promotion)__ 中。在此处将显示商品的__商品目录 (Product Catalog)__。要包含商品,该商品必须具有关联的广告素材资源。选择想要包含的符合条件的商品,然后单击 SAVE AND CONTINUE 以确认您的选择。
如需了解配置商品的更多信息,请参阅有关应用内购商品 (IAP Promo Products) 的文档。
注意:__广告位__请求会发现要显示的所有可能__商品__的列表。如果所选的__商品__缺少广告素材资源,则不符合推荐 (Promotion) 条件,因此会被过滤掉。请参阅内购推荐 (IAP Promo) 概述的机器学习部分以了解更多信息。
单击创建时间轴的第三步 (Select Placement(s)) 可选择哪些__广告位 (Placements)__ 可显示您的__推荐 (Promotion)。在此处将显示商品的__广告位 (Placements)。要包含__广告位__,该广告位必须配置为显示 IAP 内容。选择想要包含的符合条件的广告位,然后单击 SAVE AND CONTINUE 以确认您的选择。
注意:多个__广告位__可以针对同一个__推荐 (Promotion)__,反之亦然。
单击创建时间轴的第四步 (Set up Targeting and Scheduling) 可定义__推荐 (Promotion)__ 用于确定目标客户的逻辑。
指定__推荐 (Promotion)__ 的有效期。如果是无限持续时间,请选中 Begin Immediately 和 No End Date,否则请选择日历图标以指定开始日期和结束日期。
展开 Additional Options 菜单可显示更多有针对性的推荐策略。
1.Operating System 按 iOS 或 Android 设备过滤目标玩家。
2.Territory 按国家或地区过滤目标玩家。
3.Life-to-Date Revenue 按目标玩家截至目前在游戏中通过应用内购 (IAP) 花费的金额来过滤目标玩家(例如,__推荐 (Promotion)__ 可以瞄准非付费玩家或花费超过 100 美元的玩家)。
注意:此杠杆存在
选择 SAVE 以完成__推荐 (Promotion)__ 的配置。
从 IAP Promotions 页面中可查看每个推荐 (Promotion) 的 Attached Products 数量、Attached Placements 数量、Schedule 和 Status。随时都可以单击__推荐 (Promotion)__ 对其进行编辑。
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