Funnels help you track whether players make it through linear sequences in your game. A funnel reveals what percentage of your players make it through each step of the sequence as well as the sequence as a whole. Common sequences to track with a funnel include:
Funnels are based on Standard and Custom events. Unity AnalyticsAbbreviation of Unity Analytics
See in Glossary evaluates each step in a funnel according to whether the defined standard or custom event has been dispatched with the correct parameter values. In order for users to enter and progress through a funnel, they must complete the funnel steps in the precise order those steps appear in the funnel.
Create funnels on your Analytics Dashboard.
*Important: Unity AnalyticsA data platform that provides analytics for your Unity game. More info
See in Glossary evaluates the rules defined in a funnel as it processes incoming data. Existing data is not re-evaluated when you create a new funnel. Only data received after you create a funnel appears in the Funnel Analyzer report.
Before creating a funnel, you should first:
After dispatching at least one instance of the Standard and Custom events that you want to include in the funnel, and waiting until those events are processed, follow these steps to create the funnel rules on the Analytics Dashboard:
On the Unity Analytics dashboard, click Funnel Analyzer.
Click Create Funnel.
Enter a Name and, optionally, a Description for your funnel.
Click Save.
While you are creating the funnel steps, you can use the Delete, Duplicate and Rearrange icons at the top of each step to make changes.
Note: After you’ve clicked Save, funnel steps cannot be modified. However, you can create a copy of the funnel and modify the steps of the copy. The reason for this restriction is that changing the rules of an existing funnel would invalidate any existing data included in that funnel.
The Funnel Analyzer page of your Analytics Dashboard lists the funnels that you have created.
Check the Members column to see how many players have entered the funnel. A Funnel Analyzer report has two sections: the Funnel chart and the Drilldown section, which provides more detailed information about the funnel data.
The Funnel conversion chart provides an immediate overview of how players have progressed through the sequence of steps tracked by the funnel. Unexpected drop-offs between steps indicate good places to investigate game play, user interface, or other issues that block players from continuing to the next step.
The above example shows an example funnel based on the level_complete event. This example exhibits large drop offs in the early levels. The chart can’t tell you exactly what is wrong – the levels could be too hard, or they could be too easy – but it can reveal good places to look for game-play problems.
You can add metrics and segments to the chart to get more detail about what is going on in the funnel. The metrics available include parameters that you included with any of the Standard or Custom Events used by the funnel.
The Funnel Steps By Date chart shows changes of the conversion rate over time. You can display either the overall conversion rate of players entering and completing the funnel, or the conversion rate between individual steps.
The above example shows a drop-off in conversion near the middle of the reporting period. The conversion rate recovers a few days later. Perhaps an update contained a bug that made it harder for players to complete the step and the bug was fixed in a subsequent update.
When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.
More information
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising. Some 3rd party video providers do not allow video views without targeting cookies. If you are experiencing difficulty viewing a video, you will need to set your cookie preferences for targeting to yes if you wish to view videos from these providers. Unity does not control this.
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.