Analytics Metrics, Segments, and Terminology

This glossary defines the metrics and terminology used by the Unity AnalyticsAbbreviation of Unity Analytics
See in Glossary System and documentation.

Metrics

The Unity AnalyticsA data platform that provides analytics for your Unity game. More info
See in Glossary System collects or computes the following metrics and displays them in reports on the Analytics Dashboard Overview and Data Explorer pages:

Active Player Metrics:

Session Metrics:

Retention Metrics:

Unity Analytics calculates retention using the method known as N-Day Retention. Mathematically, N-Day Retention is calculated as the number of people playing exactly N days after their first session, divided by the number of new users exactly N days ago.

The standard retention metrics calculated by Unity Analytics include:

Monetization Metrics:

Ad Metrics:

Segments

Segments are subsets of your player base, split apart by key differentiators, such as country, platform, experience level, or spending patterns. Segments are used with the Data ExplorerA Unity Analytics Dashboard page that allows you to build, view and export reports on your Analytics metrics and events. You can also see how metrics and custom events change over time. More info
See in Glossary
, Funnel Analyzer, and Remote SettingsRemote settings are game variables that you can set remotely on your Analytics Dashboard. More info
See in Glossary
features.

The Analytics Service provides a set of standard segments and provides the ability to create your own segments. You can view the rules defining the standard segments and create your own custom segments on the Analytics Dashboard Segment Builder page.

Life Cycle Segments:

The life cycle segments group players by the number of days since they first played your game. The service defines the following life cycle groups:

Note: The life cycle segments only include players in the first 90 days of playing your game. In other words, the 31+ Days segment includes players who first played more than 30 days ago and less than 90 days.

Geographical Segments:

The geographical segments group players by country. Players are geolocated using techniques such as IP analysis. The standard geographical segments include the following countries:

The Rest of World segment includes all players from countries not listed individually. Note that you can define your own custom segments to group players by other, individual countries. (However, those players are also included in the Rest of World standard segment.)

Monetization Segments:

The monetization segments group players by how much money they spend on in-app purchases in your game:

The Whales, Dolphins, Minnows metaphor is a common analytics analogy based on the observation that a small number of users have a disproportionately large impact on the monetary “ecosystem” of a typical F2P game.

Platform Segments

The platform segments group players by the platform on which they are playing. The Analytics system provides two standard platform segments:

• Android Users

• iOSApple’s mobile operating system. More info
  See in Glossary
  Users

Custom Segments

Create custom segments to gain more fine-grained segmentation than that provided by the standard segments, as well as to create segments that combine rules from different segment categories.

Unlike standard segments, once a player becomes a member of a custom segment, the player is always a member.

New segments apply to new data only. Existing data is not re-processed using the new segmentation rules.

See Segment Builder for more information about defining your own segments.

Terminology

The following terms are used by the Unity Analytics Service:

The following general terms are helpful to understand:

• 2017–08–29 Page published

• 2018–06–04 - Removed Demographics Segments, which are no longer supported.

• New feature in Unity 2017.1