Advanced Integration provides richer game data and enhances what you can see and do in the dashboard. It is not necessary in order to see basic user engagement analyticsAbbreviation of Unity Analytics
See in Glossary on the dashboard. Custom EventsCustom events are freeform events that you can dispatch when an appropriate standard event is not available. Custom events can have any name and up to ten parameters. Use standard events in preference to custom events where possible. More info
See in Glossary and Monetization are the building blocks for deeper analysis.