IAP Promo 제품 카탈로그
Unity 콜라보레이트(Unity Collaborate)

프로모션

IAP 프로모션(Promotions)플레이스먼트(Placements) 와 함께 작동하여 플레이어의 고유 상황에 정확하게 맞춘 구매 기회로 플레이어를 공략합니다. 프로모션 의 세 가지 컴포넌트는 다음과 같습니다.

개발자 대시보드에서만 프로모션 을 생성하고 관리할 수 있습니다.

프로모션 생성

Create IAP Promotions from the Operate page of the Developer Dashboard. Your active Project appears in the top-left corner. To create a Promotion:

  1. Select Monetization > Configure IAP Promotions from the left navigation bar. Any existing Promotions appear here.
  2. Click the ADD NEW PROMOTION button in the top-right corner.

    Creating a new Promotion on the Developer Dashboard
  3. Enter a Promotion Name, then select SAVE AND CONTINUE to configure it.

    Naming a Promotion

Configuring Promotions

At any time during the configuration process, you can use the creation timeline to select the step you wish to configure.

제품 포함

Click 2 Select Product ID(s) on the creation timeline to include Products for your Promotion. Your Project’s Product Catalog appears here. To include a Product, it must have an associated creative asset. Select the eligible Product(s) you wish to include, then click SAVE AND CONTINUE to confirm your selections.

개발자 대시보드에서 프로모션에 포함시킬 제품 선택
개발자 대시보드에서 프로모션에 포함시킬 제품 선택

For more information on configuring Products, see the IAP Promo Products documentation.

Note: Placement requests return a list of all potential Products to show. Selected Products that lack creative assets are ineligible for promotion, and get filtered out. See the Machine learning section of the IAP Promo overview for more information.

플레이스먼트 포함

Click 3 Select Placement(s) on the creation timeline to choose which Placements can show your Promotion. Your Project’s Placements appear here. To include a Placement, it must be configured to show IAP. Select the eligible Placement(s) you wish to include, then click SAVE AND CONTINUE to confirm your selections.

Selecting Placements for inclusion in your Promotion on the Developer Dashboard
Selecting Placements for inclusion in your Promotion on the Developer Dashboard

참고: 여러 플레이스먼트 가 같은 프로모션 의 타겟일 수 있고, 그 반대일 수도 있습니다.

비즈니스 로직 정의

Click 4 Set up Targeting and Scheduling on the creation timeline to define the logic your Promotion uses to target customers.

Specify an active period for the Promotion to run. Check Begin Immediately and No End Date for an indefinite duration, or select the calendar icons to specify a start and end date.

개발자 대시보드에서 프로모션 기간 지정
개발자 대시보드에서 프로모션 기간 지정

Additional Options

Expand the Additional Options menu for more targeted promotional strategies.

  1. Operating System filters targeted players by iOS or Android devices.
  2. Territory filters targeted players by country or region.
  3. Life-to-Date Revenue filters targeted players by the amount they have spent on in-app purchases for their life-to-date in the game (for example, a Promotion can target non-payers, or players who have spent in excess of $100).
개발자 대시보드에서 프로모션 타겟 비즈니스 조건 선택
개발자 대시보드에서 프로모션 타겟 비즈니스 조건 선택

Select SAVE to finish configuring the Promotion.

A successfully activated Promotion
A successfully activated Promotion

You can view each Promotion’s number of Attached Products, Attached Placements, Schedule, and Status from the Configure IAP Promotions page. Edit a Promotion at any time by clicking on it.

A successfully saved Promotion
A successfully saved Promotion

IAP Promo 제품 카탈로그
Unity 콜라보레이트(Unity Collaborate)