IAP Promo Product Catalogs
Native Promos

Promotions

IAP Promotions use ad Placements to target players with precise purchase opportunities tailored to their unique situations. There are three aspects of a Promotion:

Create and manage Promotions exclusively from the Developer Dashboard.

Promotion の作成

Create IAP Promotions from the Operate page of the Developer Dashboard. Your active Project appears in the top-left corner. To create a Promotion:

  1. Select Monetization > IAP Promotions from the left navigation bar. Any existing Promotions appear here.
  2. Click the ADD NEW PROMOTION button in the top-right corner.

    Creating a new Promotion on the Developer Dashboard
  3. Enter a Promotion Name, then select SAVE AND CONTINUE to configure it.

    Naming a Promotion

Promotion を設定

設定プロセス中は、いつでも作成タイムラインを使って設定したいステップを選択できます。

Product を加える

Click the second step on the creation timeline (Select Product ID(s)) to include Products for your Promotion. Your Project’s Product Catalog appears here. To include a Product, it must have an associated creative asset. Select the eligible Product(s) you wish to include, then click SAVE AND CONTINUE to confirm your selections.

Dashboard で Promotion に加える Product を選択
Dashboard で Promotion に加える Product を選択

For more information on configuring Products, see documentation on IAP Promo Products.

Note: Placement requests discover a list of all potential Products to show. Selected Products that lack creative assets are ineligible for promotion, and get filtered out. See the Machine learning section of the IAP Promo overview for more information.

Placement の設定

Click the third step on the creation timeline (Select Placement(s)) to choose which Placements can show your Promotion. Your Project’s Placements appear here. To include a Placement, it must be configured to show IAP content. Select the eligible Placement(s) you wish to include, then click SAVE AND CONTINUE to confirm your selections.

Dashboard で Promotion に加える Placement を選択
Dashboard で Promotion に加える Placement を選択

ノート: 複数の Placement が 1 つの Promotion をターゲットとすることができ、その逆も可能です。

ビジネスロジックを定義する

Click the fourth step on the creation timeline (Set up Targeting and Scheduling) to define the logic your Promotion uses to target customers.

Specify an active period for the Promotion to run. Check Begin Immediately and No End Date for an indefinite duration, or select the calendar icons to specify a start and end date.

Dashboard で Promotion の有効期間を指定
Dashboard で Promotion の有効期間を指定

その他のオプション

さらにターゲットを絞ったプロモーション戦略については Additional Options メニューを開いてください。

  1. Operating System は iOS または Android 端末のプレイヤーをフィルタリングします。
  2. Territory はプレイヤーを国または地域でフィルタリングします。
  3. Life-to-Date Revenue filters targeted players by the amount they have spent on in-app purchases for their life-to-date in the game (for example, a Promotion can target non-payers, or players who have spent in excess of $100).

    Note: This lever exists
ダッシュボードでプロモーションのビジネスターゲットを選択
ダッシュボードでプロモーションのビジネスターゲットを選択

SAVE を選択して、Promotion の設定は完了です。

アクティベーションが成功した Promotion
アクティベーションが成功した Promotion

You can view each Promotion’s number of Attached Products, Attached Placements, Schedule, and Status from the IAP Promotions page. Edit a Promotion at any time by clicking on it.

保存に成功した Promotion
保存に成功した Promotion

IAP Promo Product Catalogs
Native Promos