IAB content category mapping
This table shows official IAB content categories and their RTB IDs, which are passed in the request.bcat (blocked categories) bid request field. It also maps each IAB category to the content category publishers can filter from Unity’s Developer Dashboard.
| Unity category | IAB category | RTB ID |
|---|---|---|
| Alcoholic Beverages | Cocktails/Beer | IAB8-5 |
| Alcoholic Beverages | Tobacco | IAB9-9 |
| Alcoholic Beverages | Wine | IAB8-18 |
| Contests And Shopping | Couponing | IAB22-2 |
| Contests And Shopping | Shopping | IAB22 |
| Contests And Shopping | Contests & Freebies | IAB22-1 |
| Dating And Social Media | Dating | IAB14-1 |
| Dating And Social Media | Weddings | IAB14-7 |
| Dating And Social Media | Marriage | IAB14-4 |
| Food | Dining Out | IAB8-9 |
| Food | Vegetarian | IAB8-17 |
| Food | Chinese Cuisine | IAB8-4 |
| Food | Coffee/Tea | IAB8-6 |
| Food | Food Allergies | IAB8-10 |
| Food | American Cuisine | IAB8-1 |
| Food | Japanese Cuisine | IAB8-14 |
| Food | Health/Lowfat Cooking | IAB8-12 |
| Food | Italian Cuisine | IAB8-13 |
| Food | Cajun/Creole | IAB8-3 |
| Food | Food & Drink | IAB8 |
| Food | Barbecues & Grilling | IAB8-2 |
| Food | Cuisine-specific | IAB8-7 |
| Food | Mexican Cuisine | IAB8-15 |
| Food | French Cuisine | IAB8-11 |
| Food | Vegan | IAB8-16 |
| Food | Desserts & Baking | IAB8-8 |
| Health Fitness Apps | Weight Loss | IAB7-44 |
| Health and Fitness Apps | Exercise | IAB7-1 |
| Health and Fitness Apps | Physical Therapy | IAB7-36 |
| Health and Medicine | Pediatrics | IAB7-35 |
| Health and Medicine | Panic/Anxiety | IAB7-34 |
| Health and Medicine | Depression | IAB7-18 |
| Health and Medicine | Bipolar Disorder | IAB7-9 |
| Health and Medicine | Men's Health | IAB7-31 |
| Health and Medicine | Psychology/Psychiatry | IAB7-37 |
| Health and Medicine | Alternative Medicine | IAB7-5 |
| Health and Medicine | Cholesterol | IAB7-12 |
| Health and Medicine | Autism/Pdd | IAB7-8 |
| Health and Medicine | Holistic Healing | IAB7-26 |
| Health and Medicine | Smoking Cessation | IAB7-41 |
| Health and Medicine | Herbs For Health | IAB7-25 |
| Health and Medicine | Heart Disease | IAB7-24 |
| Health and Medicine | Incontinence | IAB7-29 |
| Health and Medicine | Gerd/Acid Reflux | IAB7-22 |
| Health and Medicine | Cold & Flu | IAB7-15 |
| Health and Medicine | Sleep Disorders | IAB7-40 |
| Health and Medicine | Women's Health | IAB7-45 |
| Health and Medicine | Dental Care | IAB7-17 |
| Health and Medicine | Asthma | IAB7-7 |
| Health and Medicine | Thyroid Disease | IAB7-43 |
| Health and Medicine | Allergies | IAB7-4 |
| Health and Medicine | Substance Abuse | IAB7-42 |
| Health and Medicine | Panic/Anxiety Disorders | IAB7-34 |
| Health and Medicine | Dermatology | IAB7-19 |
| Health and Medicine | Sexuality | IAB7-39 |
| Health and Medicine | Infertility | IAB7-30 |
| Health and Medicine | Chronic Fatigue Syndrome | IAB7-13 |
| Health and Medicine | Headaches/Migraines | IAB7-23 |
| Health and Medicine | Ibs/Crohn's Disease | IAB7-27 |
| Health and Medicine | Nutrition | IAB7-32 |
| Health and Medicine | Diabetes | IAB7-20 |
| Health and Medicine | Cancer | IAB7-11 |
| Health and Medicine | Aids/Hiv | IAB7-3 |
| Health and Medicine | Epilepsy | IAB7-21 |
| Health and Medicine | A.D.D. | IAB7-2 |
| Health and Medicine | Arthritis | IAB7-6 |
| Health and Medicine | Orthopedics | IAB7-33 |
| Health and Medicine | Chronic Pain | IAB7-14 |
| Health and Medicine | Deafness | IAB7-16 |
| Health and Medicine | Health & Fitness | IAB7 |
| Health and Medicine | Brain Tumor | IAB7-10 |
| Law, Government, and Politics | Legal Issues | IAB11-2 |
| Law, Government, and Politics | Immigration | IAB11-1 |
| Law, Government, and Politics | Politics | IAB11-4 |
| Law, Government, and Politics | Law, Gov't & Politics | IAB11 |
| Lottery and Gambling | Gambling | IAB9-7 |
| News and Weather | International News | IAB12-1 |
| News and Weather | Local News | IAB12-3 |
| News and Weather | Weather | IAB15-10 |
| News and Weather | National News | IAB12-2 |
| News and Weather | News | IAB12 |
| Personal Finance | Personal Finance | IAB13 |
| Personal Finance | Financial News | IAB13-3 |
| Personal Finance | Options | IAB13-9 |
| Personal Finance | Retirement Planning | IAB13-10 |
| Personal Finance | Credit/Debt & Loans | IAB13-2 |
| Personal Finance | Hedge Fund | IAB13-5 |
| Personal Finance | Tax Planning | IAB13-12 |
| Personal Finance | Beginning Investing | IAB13-1 |
| Personal Finance | Investing | IAB13-7 |
| Personal Finance | Financial Planning | IAB13-4 |
| Personal Finance | Stocks | IAB13-11 |
| Personal Finance | Insurance | IAB13-6 |
| Personal Finance | Mutual Funds | IAB13-8 |
| Religion and Spirituality | Latter-day Saints | IAB23-9 |
| Religion and Spirituality | Religion & Spirituality | IAB23 |
| Religion and Spirituality | Catholicism | IAB23-4 |
| Religion and Spirituality | Buddhism | IAB23-3 |
| Religion and Spirituality | Pagan/Wiccan | IAB23-10 |
| Religion and Spirituality | Atheism/Agnosticism | IAB23-2 |
| Religion and Spirituality | Judaism | IAB23-8 |
| Religion and Spirituality | Islam | IAB23-7 |
| Religion and Spirituality | Hinduism | IAB23-6 |
| Religion and Spirituality | Alternative Religions | IAB23-1 |
| Religion and Spirituality | Christianity | IAB23-5 |
| Camping | IAB20-9 | |
| Geology | IAB15-4 | |
| Business Travel | IAB20-7 | |
| Europe | IAB20-14 | |
| Car Culture | IAB2-4 | |
| Climbing | IAB17-8 | |
| Surfing/Bodyboarding | IAB17-37 | |
| Education | IAB5 | |
| Humor | IAB1-4 | |
| Caribbean | IAB20-11 | |
| Greece | IAB20-16 | |
| Parenting Teens | IAB6-6 | |
| Boxing | IAB17-5 | |
| Job Fairs | IAB4-4 | |
| Mexico & Central America | IAB20-21 | |
| Arts & Crafts | IAB9-2 | |
| Guitar | IAB9-16 | |
| Canoeing/Kayaking | IAB17-6 | |
| Home Video/Dvd | IAB19-17 | |
| Wagon | IAB2-23 | |
| Jewelry Making | IAB9-19 | |
| Freelance Writing | IAB9-13 | |
| Home Theater | IAB10-6 | |
| Japan | IAB20-20 | |
| Coupe | IAB2-7 | |
| Entertaining | IAB10-2 | |
| Career Advice | IAB4-11 | |
| Honeymoons/Getaways | IAB20-17 | |
| Horse Racing | IAB17-16 | |
| Walking | IAB17-42 | |
| Nascar Racing | IAB17-22 | |
| Table Tennis/Ping-pong | IAB17-39 | |
| Databases | IAB19-12 | |
| Mountain Biking | IAB17-21 | |
| Olympics | IAB17-23 | |
| Running/Jogging | IAB17-30 | |
| Waterski/Wakeboard | IAB17-43 | |
| Cameras & Camcorders | IAB19-5 | |
| Large Animals | IAB16-5 | |
| 3-d Graphics | IAB19-1 | |
| Crossover | IAB2-8 | |
| Art/Technology | IAB9-1 | |
| Eldercare | IAB6-9 | |
| France | IAB20-15 | |
| Careers | IAB4 | |
| Marketing | IAB3-11 | |
| Scholarships | IAB4-8 | |
| Volleyball | IAB17-41 | |
| Clothing | IAB18-5 | |
| Clothing | IAB18-5 | |
| Clothing | IAB18-5 | |
| Clothing | IAB18-5 | |
| Minivan | IAB2-14 | |
| Card Games | IAB9-7 | |
| Genealogy | IAB9-14 | |
| Beadwork | IAB9-3 | |
| Interior Decorating | IAB10-7 | |
| Real Estate | IAB21 | |
| Veterinary Medicine | IAB16-7 | |
| Getting Published | IAB9-15 | |
| Power & Motorcycles | IAB17-25 | |
| Cruises | IAB20-12 | |
| Apartments | IAB21-1 | |
| Convertible | IAB2-6 | |
| Advertising | IAB3-1 | |
| Financial Aid | IAB4-3 | |
| Job Search | IAB4-5 | |
| Inline Skating | IAB17-19 | |
| Music | IAB1-6 | |
| Performance Vehicles | IAB2-17 | |
| Sedan | IAB2-20 | |
| Divorce Support | IAB14-2 | |
| Visual Basic | IAB19-32 | |
| Family & Parenting | IAB6 | |
| Auto Repair | IAB2-2 | |
| Language Learning | IAB5-8 | |
| Italy | IAB20-19 | |
| Theme Parks | IAB20-25 | |
| Business | IAB3 | |
| Computer Networking | IAB19-8 | |
| Cigars | IAB9-9 | |
| Stamps & Coins | IAB9-29 | |
| Africa | IAB20-2 | |
| Telecommuting | IAB4-9 | |
| Screenwriting | IAB9-28 | |
| Cheerleading | IAB17-7 | |
| Tennis | IAB17-40 | |
| Television | IAB1-7 | |
| Hatchback | IAB2-11 | |
| Green Solutions | IAB3-8 | |
| Shareware/Freeware | IAB19-30 | |
| Candle & Soap Making | IAB9-6 | |
| IAB19-15 |