Introduction to campaigns

Overview

This documentation helps advertisers acquire users through Unity’s self-serve ad campaigns dashboard. Use the dashboard to quickly and easily create high-performing advertising campaigns for your apps.

Guide contents

Creating a Unity developer account

To get started, create a Unity ID. If you already have one, skip this step.

  1. From the Unity ID login page, choose to create an account.
  2. Follow the instructions to create a user ID and password.
  3. Verify your account via email.
  4. Navigate to the Acquire dashboard to start adding apps and campaigns.

Adding apps to the dashboard

Once you’ve created and verified your account, you can start adding apps to the Acquire dashboard:

  1. From the Campaigns page, click ADVERTISE APP in the top-right corner of the dashboard.
  2. When prompted, enter the app’s store URL.
  3. Click ADVERTISE THIS APP to continue.

Locating you app by its product URL.

Creating campaigns

To create a new campaign for your app:

  1. Click CREATE CAMPAIGN.
  2. Name your campaign. Unity recommends using a format that includes the app name, platform, and targeted region for clarity (for example, "TrashDash_iOS_Tier1").
  3. Select the campaign type. The default type is CPI, which focuses on getting more users into your app. For information on Retention or ROAS campaigns, see documentation on Audience Pinpointer.
  4. Click Create to create the campaign.

Creating a new campaign.

Campaign status

Upon creating a new campaign, its status appears at the top of the campaign page. Each campaign requires three minimum components to activate:

Campaign status.

For more information on these settings, see documentation on configuring campaigns.

The option to activate your campaign remains disabled until it meets these criteria. Once it does, return to the campaign status section and click GO LIVE WITH YOUR CAMPAIGN to activate it.

Note: Your campaign will go live once it has been approved (see documentation on campaign moderation). If your campaign is live, you will see a PAUSE CAMPAIGN button instead. If your campaign is paused, you will see RESUME CAMPAIGN.

Change any of your campaign’s settings at any time from the dashboard's Campaigns page. Locate your app to view a list of its associated campaigns and their name, remaining budget, and status (live or paused). Select the campaign’s Campaign Name to edit its settings.

Configuring and optimizing campaigns

Next, you’ll want to configure the campaign to your liking. The documentation on Configuring campaigns covers the following topics in depth:

Finally, review the best practices guide for getting the most out of your campaign designs.

What's next?

Configure your campaigns to better target users.