Version: 2018.2 (switch to 2018.3b or 2017.4)
IAP Promo Product Catalogs
Unity Collaborate
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Promotions

IAP Promotions work in confluence with Placements to target players with precise purchase opportunities tailored to their unique situations. There are three componentsA functional part of a GameObject. A GameObject can contain any number of components. Unity has many built-in components, and you can create your own by writing scripts that inherit from MonoBehaviour. More info
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of a Promotion:

Create and manage Promotions exclusively from the Developer Dashboard.

Creating Promotions

Create IAP Promotions from the Operate page of the Developer Dashboard. Your active Project appears in the top-left corner. To create a Promotion:

  1. Select Monetization > Configure IAP Promotions from the left navigation bar. Any existing Promotions appear here.
  2. Click the ADD NEW PROMOTION button in the top-right corner.

    Creating a new Promotion on the Developer Dashboard
  3. Enter a Promotion Name, then select SAVE AND CONTINUE to configure it.

    Naming a Promotion

Configuring Promotions

At any time during the configuration process, you can use the creation timelineGeneric term within Unity that refers to all features, windows, editors, and components related to creating, modifying, or reusing cut-scenes, cinematics, and game-play sequences. More info
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to select the step you wish to configure.

Including Products

Click 2 Select Product ID(s) on the creation timeline to include Products for your Promotion. Your Project’s Product Catalog appears here. To include a Product, it must have an associated creative assetAny media or data that can be used in your game or project. An asset may come from a file created outside of Unity, such as a 3D model, an audio file or an image. You can also create some asset types in Unity, such as an Animator Controller, an Audio Mixer or a Render Texture. More info
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. Select the eligible Product(s) you wish to include, then click SAVE AND CONTINUE to confirm your selections.

Selecting Products for inclusion in your Promotion on the Developer Dashboard
Selecting Products for inclusion in your Promotion on the Developer Dashboard

For more information on configuring Products, see the IAP Promo Products documentation.

Note: Placement requests return a list of all potential Products to show. Selected Products that lack creative assets are ineligible for promotion, and get filtered out. See the Machine learning section of the IAP Promo overview for more information.

Including Placements

Click 3 Select Placement(s) on the creation timeline to choose which Placements can show your Promotion. Your Project’s Placements appear here. To include a Placement, it must be configured to show IAP. Select the eligible Placement(s) you wish to include, then click SAVE AND CONTINUE to confirm your selections.

Selecting Placements for inclusion in your Promotion on the Developer Dashboard
Selecting Placements for inclusion in your Promotion on the Developer Dashboard

Note: Multiple Placements can target the same Promotion, and vice versa.

Defining business logic

Click 4 Set up Targeting and Scheduling on the creation timeline to define the logic your Promotion uses to target customers.

Specify an active period for the Promotion to run. Check Begin Immediately and No End Date for an indefinite duration, or select the calendar icons to specify a start and end date.

Specifying an active period for your Promotion on the Developer Dashboard
Specifying an active period for your Promotion on the Developer Dashboard

Additional Options

Expand the Additional Options menu for more targeted promotional strategies.

  1. Operating System filters targeted players by iOSApple’s mobile operating system. More info
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    or Android devices.
  2. Territory filters targeted players by country or region.
  3. Life-to-Date Revenue filters targeted players by the amount they have spent on in-app purchases for their life-to-date in the game (for example, a Promotion can target non-payers, or players who have spent in excess of $100).
Selecting targeted business criteria for Promotions on the Developer Dashboard
Selecting targeted business criteria for Promotions on the Developer Dashboard

Select SAVE to finish configuring the Promotion.

A successfully activated Promotion
A successfully activated Promotion

You can view each Promotion’s number of Attached Products, Attached Placements, Schedule, and Status from the Configure IAP Promotions page. Edit a Promotion at any time by clicking on it.

A successfully saved Promotion
A successfully saved Promotion

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IAP Promo Product Catalogs
Unity Collaborate